# The Lifecycle of a Post > How posts live and fade on LinkedIn, Telegram and my blog: how quickly they take off, how long they last, and the roles of algorithms and search traffic. - Canonical page: https://shorin.me/en/blog/2026/02/post-lifecycle/ - Page language: English - Published: 2026-02-03 - Tags: LinkedIn, Algorithm, DigitalTransformation - Russian version: https://shorin.me/blog/2026/02/post-lifecycle/index.md A couple of years ago, I started posting actively on LinkedIn, consistently publishing three posts a week. Perhaps that regularity made LinkedIn mistake me for a robot and [block me](https://shorin.me/en/blog/2025/02/vkalyvayut-roboty/index.md). Once I was unblocked, I wanted to preserve all my posts, so I created [my own blog](https://shorin.me/en/blog/2025/10/personal-brand/index.md) and copied all my “creative output” there. Some time later, I [started a Telegram channel too](https://shorin.me/en/blog/2025/12/proyavlennost/index.md), just to be on the safe side… I can now see that my readers behave very differently depending on the platform. I do not yet have enough data to draw scientifically sound conclusions, but there are nevertheless a few clear trends. LinkedIn. Posts on this platform either “take off” within the first hour and a half or two hours, or they do not take off at all. Even the most popular posts fade away after two weeks. I once tried to [revive some old posts](https://shorin.me/en/blog/2025/11/linkedin-snova-vsyo-pomenyal/index.md) – it was pointless. The three most popular categories are: - My personal and family stories and adventures; - Discussions of how LinkedIn works; - Humour about job hunting. Telegram. Everything is remarkably consistent here: each post gets views equal to roughly 50% of the subscriber count. I consider that a good result, since on the channels I follow, the number of views ranges from 10% to 25–30% of the subscriber count. Posts with attractive visual content get the most views. Professional topics perform worst (I honestly do not understand why, but the fact remains). Clearly, as soon as a post is no longer the latest one in the channel, its view count stops growing – apparently no one uses search on Telegram. The blog. The most unpredictable platform of the three. Most of its traffic comes from search engines. I was surprised by the queries that bring people to my blog. They include all sorts of variations across a fairly broad range of topics (see the image): - LinkedIn; - Handball shoes; - Sourcecraft; - Rostec; - Professional clubs and communities; - Books, ink and beavers; - And much more… As Yandex and Google observe the pattern of visits to my blog, they gradually begin ranking my posts higher in their search results. For example, the most popular post on the blog right now is an article from a year and a half ago about [installing the LinkedIn app on an iPhone](https://shorin.me/en/blog/2024/08/linkedin-na-ios/index.md). So unlike LinkedIn and Telegram, posts on the blog do not become outdated. Instead, they become more prominent if people find them interesting. And predicting which ones will become popular is practically impossible. Food for thought… ## Media ![Search queries that lead people to Oleg Shorin’s blog](https://cdn.shorin.me/blog/2026/02/phrases.webp) ## Original posts - LinkedIn: - Telegram: