# LinkedIn Has Changed Everything Again > My experiment found that LinkedIn rarely puts old posts back into circulation. Links still matter, though – both for readers and for my blog’s SEO. - Canonical page: https://shorin.me/en/blog/2025/11/linkedin-snova-vsyo-pomenyal/ - Page language: English - Published: 2025-11-27 - Tags: LinkedIn, Algorithm - Russian version: https://shorin.me/blog/2025/11/linkedin-snova-vsyo-pomenyal/index.md Long-time readers will know that I like to include links to earlier posts on similar topics. My thinking is that if someone becomes interested in a particular subject, they can follow a link to the previous post, then to the one before that, and keep going further back through the chain. That way, they can explore the complete history of my posts on whichever topic interests them. A few weeks ago, I noticed some activity around posts I had published a year earlier: new reactions started appearing, including likes and comments. It made me wonder how LinkedIn treats old but informative posts. I chose three posts, recorded their statistics and [asked](https://shorin.me/en/blog/2025/10/zvenya-tsepi/index.md) my LinkedIn followers to react to them in some way – by liking or commenting. Just under a month has passed, and I think it is time to sum up the experiment. Most importantly, thank you to everyone who took part! You are all brilliant! I do not have a very clear idea of how LinkedIn counts impressions. Suppose someone follows a link – does that count as an impression? Probably. They like the post or leave a comment. I receive a notification, respond to it and open the same post – does that count as an impression? Perhaps not, but perhaps it does. So every additional reaction generates one or two additional impressions by itself. What interests us is the number of impressions beyond these technical ones, since their presence would mean that LinkedIn had started putting the posts back into circulation. Here are the results: - The first post gained X reactions, while its impressions increased by X-1. Strange… Apparently, views by the post’s author are not included in the statistics after all. - The second post gained Y reactions, while its impressions increased by Y+1. - The third gained Z reactions, while its impressions increased by Z-1. More nonsense… What can I say based on the experiment? LinkedIn is not interested in old posts: anything more than 2–3 weeks old no longer gets shown in the feed 😭 That leaves only search, hashtags (do they actually work, by the way – does anyone know?) and direct links from later posts. In any case, I am not going to change my ways and will continue linking to earlier posts. Besides the reason I gave at the beginning, there are two more: - There is no guarantee that LinkedIn will not change the rules of the game again tomorrow (it does so constantly, as we know). - I now have a [blog](https://shorin.me/en/blog/2025/10/personal-brand/index.md) that mirrors my LinkedIn posts, and internal links on a website are a very useful SEO tool. ## Media ![A referee sends a player off the pitch](https://cdn.shorin.me/blog/2025/11/1764184966440.jpeg) ## Original posts - LinkedIn: - Telegram: