# I Hacked LinkedIn > An experiment with LinkedIn’s algorithms: how to write a post that will not be downranked. A little irony, a little analysis, and one big question – what is the perfect post? - Canonical page: https://shorin.me/en/blog/2024/05/linkedin-hacked/ - Page language: English - Published: 2024-05-24 - Tags: Humour, ПятничноеНастроение - Russian version: https://shorin.me/blog/2024/05/linkedin-hacked/index.md Friday mood, or how I hacked LinkedIn… Are you reading this? That means you clicked …see more, so the headline caught your attention. Now for the official part: This week, another paper of mine in English was published in a journal with a fairly good impact factor. End of the official part. In theory, this is another professional achievement that would be worth posting about on LinkedIn. What would that look like? - An announcement (see the official part); - A link to the paper (an external resource); - An image of the journal cover, downloaded from the publisher’s website. LinkedIn would immediately downrank a post like that because of the external link. The drab cover would not grab anyone’s attention. The text would not spark any comments. A couple of people would tap Like. In short, the post would not take off. Let me fix that. First, I need to deal with the link to the paper. For anyone interested, I have already added it to the Publications section of my profile. Are you still reading this? So you did not rush over to my profile? Somehow, I am not surprised… Fine, I will post the link in a comment. But… If the author is the first person to comment on their own post, LinkedIn downranks it. So please, somebody comment on this post. But… A comment that is too short might be mistaken for a bot, so write 5–15 words first, and then I will post the link. But… Comments are shown by relevance by default. So, besides the link, I will write something like this in my comment too. And please like my comment, so it definitely gets shown. Does that not feel like too many “buts” just to publish a link? Now for the visuals. To avoid being downranked, the content needs to be original, engaging, and short. I have just the video – from my recent birthday celebration. What does it have to do with the post? At this point, I really do not care. So, the final result: - A compelling headline; - No external links; - Original text presenting me as an expert; - Visuals that are fire – in every sense; - I even crammed some bullet points into the text; - And here is [#FridayMood](https://shorin.me/en/tags/%D0%9F%D1%8F%D1%82%D0%BD%D0%B8%D1%87%D0%BD%D0%BE%D0%B5%D0%9D%D0%B0%D1%81%D1%82%D1%80%D0%BE%D0%B5%D0%BD%D0%B8%D0%B5/) – a hashtag for good measure. LinkedIn, I have a question for you: am I right in thinking that, in your view, this is exactly what the perfect post about a professional achievement should look like??? ## Media - Video: - Poster: ## Original posts - LinkedIn: